Create an action plan for an awareness campaign

Create an action plan for an awareness campaign

Create an action plan for an awareness campaign

Scenario

You are working as a nurse consultant for the World Health Organization (WHO). You are asked to create an action plan for an awareness campaign surrounding a major global health issue.

Create an action plan for your awareness campaign.

Sections of the plan should include:

  • Background and significance of healthcare concern (including incidence and distribution)
  • Objectives of the campaign (include at least three)
  • Target audience (including considerations of social determinants, ethical concerns, and human rights)
  • Methods for implementation (materials, communication tools, activities, etc.)
  • Information to convey (key messages), including a campaign slogan
  • Evaluation strategy
  • Timeline for the campaign

Not a set number of pages please fully read below on how to prepare the assignment

Must be in APA 7th edition and professionally and thoroughly not basic it should be  written with scholarly references no older than 5 years

 

What is a public awareness campaign?

Answer

What is a public awareness campaign?A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics.  These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve pre-determined goals.Why are public awareness campaigns important?Public awareness campaigns are important because they can be used to contribute to policy change by putting pressure on policy-makers and encouraging the community to take action.  These campaigns can inform the community about a current problem by highlighting and drawing attention to it in such a way that the information and education provided can solicit action to make changes.How do you create a public awareness campaign?Here are some steps you can take to create your own public awareness campaign:

  1. Determine your topic and goals of your campaign.  Your goals should focus on big issues and include SMART goals.
  2. Decide on the modality you will use to disseminate the information.  Will you need a special software like a website or email campaign generator?  What will you need to effectively spread your message?
  3. Identify your supporters.  If you are raising awareness about an issue that impacts your local community, ensure you are engaging the community members.  Once you have engaged your community members, you now have a network of supporters to help promote your cause.
  4. Engage community leaders and develop champions.  Community leaders can share your message with specific audiences that other supporters may not be able to reach.  These leaders are most often top business leaders, policymakers, or influential community members.
  5. Create a Media Strategy.  What types of media will you use to engage your community?  How will you use social media to your benefit?  Will you pay for ad space?  Will you contact your local newspaper for an article?  How often will you share your message?
  6. Develop a comprehensive implementation plan.  It is important to create a detailed document that specifically calls out SMART goals and activities you will implement each step of the way of your campaign.  The plan can help keep you on track and help you monitor your progress.  Check out the World Health Organization’s Comprehensive Implementation Plan on Maternal, Infant and Young Child Nutrition for an example.
  7. Tie into other efforts.  Check out what other awareness campaigns exist in your community and learn from them.  What works?  What doesn’t?  How can you use what they have learned to ensure your campaign is a success?
  8. Fundraising and budgeting.  You need to ensure you have a specific budget in place and have fundraising strategies in place.

What are some examples of effective public awareness campaigns?

 

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Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words. Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source. One or two-sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words. I encourage you to incorporate the readings from the week (as applicable) into your responses.

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Your initial responses to the mandatory DQ do not count toward participation and are graded separately. In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies. Participation posts do not require a scholarly source/citation (unless you cite someone else’s work). Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

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Familiarize yourself with the APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required). Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation. I highly recommend using the APA Publication Manual, 6th edition.

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I discourage over-utilization of direct quotes in DQs and assignments at the Master’s level and deduct points accordingly. As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content. It is best to paraphrase content and cite your source.

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